What is a Design Sprint?
A 4-day process (developed at Google) for quickly solving big challenges, creating new products/services or improving existing ones.
It compresses potentially months of work into a few days.
Why use a Design Sprint?
It’s no longer enough to have a “good quality product or service”, you need to have the right product or service. Design Sprints are the fastest way to find out if a product or service is worth developing; if a feature is worth the effort; or if your value proposition is really valid. Don’t invest months of time, invest a week.
What is the outcome?
The outcome of every Design Sprint Week is a high-quality deliverable (such as marketing materials, web page, app screens, marketing plan, all ready to develop further), tested by real users, and with clear insights on where to go next.
What happens after a Design Sprint?
Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to being production-ready; or you could use the prototype to sell the idea further and develop the concept.
Who is it used by?
A method designed by GOOGLE and used by some of the most innovative companies in the world:
What does a Design Sprint look like?
The Design Sprint is essentially a 4-day intense hackathon. On Day 1 we work in person with you, our client, to define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the prototype; this could be some app screens, a new web page, marketing materials, whatever was decided in day 2; which is then tested with real users on Day 4.
Certified Design Sprint Facilitators
We are certified by Jake Knapp (the creator of the Design Sprint) and AJ & Smart (Berlin agency world leader in Design Sprint).
We have more than 10 years of experience in the field of design and marketing and we have worked with a wide range of companies. We strongly believe that Design Sprint is an opportunity to work better, create better products and invest resources more effectively.