Helping a leading Rights to Light Consultancy refresh their brand

We worked with the team at Point 2 to refresh their brand. 2019 marks their fifth year in a business and a lot had changed from when they first started.

We started with a full audit of their current materials and a series of Promise of Value (POV) workshops, bringing the team together and helping them to understand who they are and what they offer their clients.

The results of POV workshop were then used to create a number of concepts for a new identity and style for the firm. Once a direction was chosen we then applied the new styles, fonts, colours to all of their materials. We created new business cards, signage, brochures, marketing materials, client reports, CVs, case studies, advised on office decor, photography and copywriting. Basically everything the new brand touches.

Together with an updated website (produced by their current web agency) the new brand marks the start of a renewed focus and energy to continue their excellent client delivery and future growth.

Services Provided:

Promise of value Workshop / Branding / Graphic Design / Art Direction / Project Management / Print Management /
Copy Writing / Template Updates / Internal Signage / Brand Guidelines

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